Sports Direct
Transforming The In Store Experience with a Unified Mannequin Design
Collaborating with Nike and the Frasers Group design teams, we developed a sleek, athletic mannequin that embodied strength and style, aligning perfectly with Sports Direct’s brand values. The rollout across UK and international stores transformed their in-store presentation, creating a polished and professional atmosphere that positioned the brand as a premium sports retailer.
Partnering with Nike
Empowering Women in Sports Through Innovation
MC Displays partnered with Nike to create an inclusive Sports Bra Studio at Sports Direct’s flagship store, supporting the "This Girl Can" campaign. By designing custom mannequins with three unique bust sizes, we helped ensure that women and girls of all shapes and sizes feel represented. This innovative approach promotes body positivity and inclusivity, encouraging confidence and participation in sports.
Diversity in Motion with Nike
Celebrating Inclusivity Through Innovative Mannequin Design
MC Displays partnered with Nike to create a groundbreaking in-store display that celebrates diversity and inclusivity. Featuring lifelike Paralympic mannequins, plus-size mannequins, and a diverse "Bra Bar," this project highlights athletes of all sizes and abilities. From a mannequin with a running blade to a hand standing yoga display, we brought powerful stories to life, inspiring every customer to feel represented and connected to Nike’s commitment to all athletes.
